Gimmick-meister William Castle produced and directed the Psycho rip-off Homicidal in 1961. In this picture, Castle inserted a 45-second "fright break" prior to the climactic scene in the picture. For those who couldn't stand the shock, yellow arrows were painted on the theater floor showing wimpy patrons the way to the "coward's corner" where they could get a refund.
The film is actually not bad, and the tension does mount prior to the "fright break". However, Castle missed the real opportunity; had he combined his efforts with the producers of the previously posted picture (see below), he would have created "Everything's Homicidal", the first film about a deranged duck named Scuttlebutt who murders people that make fun of his quack.
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